Content architecture is the way that content is organized, structured, labeled, and linked together. Effective content architecture is vital to creating a pleasant content management experience for editors, content managers, and content strategists. But perhaps more importantly, solid content architecture is essential to creating a positive experience for the user who is consuming the content.
Overall, focusing on content architecture will benefit any organization by increasing the content team’s agility and empowering them to rely less on developers to find and organize content. When the content team has a clean and easy-to-navigate backend of the website, it ends up benefiting the frontend as the team can more easily grow the content on the website’s frontend over time.